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Home / Developers / Pure Gold Properties
Developer · UAE off-plan

Pure Gold Properties

Pure Gold Real Estate is an innovative property company aiming to become a leader in private development in Dubai. It delivers high-quality boutique projects while keeping prices accessible. Every project is tailored to both living and investment needs, offering modern, functional design.

Founded 2016 (real estate arm; parent company Pure Gold Group was founded in 1989) Founder Firoz Merchant (founder of Pure Gold Group) HQ Dubai, United Arab Emirates RERA registered
2016
Year Founded
Mainstream to Premium
Segment
Private
Status
THE TRACK RECORD

Pure Gold Properties's record.

A relatively young arm of a long-established international jewellery group; it positions itself around on-time delivery and functional design.

Delivery record

The company has announced an investment programme of approximately AED 1 billion in Dubai real estate.

Years active

9 years.

Financial strength

Backed by the international Pure Gold Group — one of the largest jewellery brands in the Middle East.

Founded2016 (real estate arm; parent company Pure Gold Group was founded in 1989)
FounderFiroz Merchant (founder of Pure Gold Group)
HQDubai, United Arab Emirates
TypePrivate · real estate arm of the Pure Gold jewellery group
Active projects2
Entry pricefrom 660K AED
SIGNATURE COMMUNITIES

Pure Gold Properties flagship destinations.

Residential tower
PG One
A 17-storey tower in Al Furjan with studios, 1- and 2-bedroom apartments and duplexes
Residential tower
PG Upperhouse
Residential development in Al Furjan
Residential tower
PG Maison
Residential development in Al Furjan
WHAT SETS THEM APART

What makes Pure Gold Properties special.

Property types Apartments in towersDuplexesCommercial
Price segment Mainstream to Premium

Signature style

The company positions itself around the slogan 'On time, every time' — an emphasis on on-time delivery, functional design and transparency with the buyer. Its activity is concentrated in Al Furjan.

2 ACTIVE PROJECTS

All projects by Pure Gold Properties.

Live from the catalog — sorted cheapest first. Click any card for the full property page.

OFF-PLAN
Al Furjan · Dubai

PG ONE at Al Furjan, Dubai

Studio, 1-3 Bedroom Handover Q4 2025
From
660,000AED
OFF-PLAN
Al Furjan · Dubai

PG Maison at Al Furjan, Dubai

2 Bedroom Handover Q4 2026
From
1,800,000AED
GOOD TO KNOW

Common questions about Pure Gold Properties.

Is Pure Gold Properties (PG Living) a reliable developer?+

A relatively young arm of a long-established international jewellery group; it positions itself around on-time delivery and functional design. It has been active in real estate for about 9 years.

What characterises Pure Gold Properties (PG Living) projects?+

The company positions itself around the slogan 'On time, every time' — an emphasis on on-time delivery, functional design and transparency with the buyer. Its activity is concentrated in Al Furjan.

What is the market segment of Pure Gold Properties (PG Living)?+

Pure Gold Properties (PG Living) operates in the mainstream to premium segment. Property types: apartments in towers · duplexes · commercial.

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