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Novotel Living Batumi

Iberia Street, Batumi, Georgia
2027
Handover
32.3 m²
From size
Studio, 1–2 Bedroom
Layouts
Batumi Seafront, Batumi · Studio, 1–2 Bedroom · from 32.3 m² · handover 2027 · starting at 104,652USD

About the project

Novotel Living Batumi is Mardi Holding’s Accor-branded residence on Iberia Street, on the quiet stretch of coast where Batumi runs north towards the Botanical Garden. Accor announced it in June 2023 as the Novotel Living brand’s first address in Georgia. Mardi Holding builds it; Accor licenses the brand and brings the hospitality systems with it.

Two towers hold 341 apartments over thirteen floors, in studio, one- and two-bedroom formats. Every one is handed over turnkey: furnished, fitted and ready to let on the day the keys change hands. Kitchens arrive integrated, with an induction hob, fridge, dishwasher and laundry already in place. The suites are soundproofed, each with a work zone and fast Wi-Fi, and the interiors were drawn by Sundukovy Sisters Studio, the practice behind hotel interiors across Europe and the Gulf.

The rooftop is the building’s set piece: a heated infinity pool with a 360-degree view over the Black Sea and the ridgelines behind the city, a panoramic Sky Bar, and a separate shallow pool for children. Below it are 24/7 food and beverage, a panoramic restaurant and a lobby lounge, a spa and fitness floor, a gourmet market and a boutique at street level, a co-working hub with soundproofed cabins, and a reception with concierge and keyless access around the clock. The private beach is about 40 metres away, with a beach bar, sunset cabanas, sunbeds and children’s sea-play areas.

Ownership is full freehold with an individual title deed in the public registry, and it comes coupled to a rental-programme lease: you own the apartment and let it, while Accor runs the hotel infrastructure around it. That lease is part of the purchase rather than an optional extra, so read it before you sign. Owners are also eligible for Accor One Residence, which carries Gold tier in Accor Live Limitless, a VIP reservations desk, arrival upgrades and a discount at participating hotels.

Handover is scheduled for the last quarter of 2027, and the hotel itself opens the year after. Apartments are handed over complete and furnished to Accor’s standards, so there is nothing left to fit out. A first instalment of USD 1,000 books an apartment; from there you pay 30% up front and the balance over roughly eighteen months, with the final payment due at handover. Paying a larger share up front earns a discount, and those terms change through the year, so ask us what applies this month.

The rental programme runs for ten years from handover and renews automatically. In the first year the owner takes 90% of net profit; from the second year the split moves to 60% of net room revenue. You keep 21 nights a year for your own use, booked fourteen business days ahead and up to ten nights in a row. The obligation is registered against the apartment, so it carries over to whoever owns it next.

  • The brand Novotel Living, Accor’s first in Georgia
  • The scale 341 apartments over thirteen floors, all turnkey and furnished
  • The rooftop heated infinity pool, Sky Bar and a children’s pool
  • The beach about 40 m, private, with a beach bar and cabanas
  • Handover the last quarter of 2027, with the hotel opening in 2028
  • The interiors Sundukovy Sisters Studio, kitchens delivered with appliances

Direct-to-developer access via Palmera — no buyer commission, full Palmera support from selection through handover, in your language.

Additional details

Detail Value
Developer Mardi Holding
Location Batumi Seafront, Batumi
Unit types Studio, 1–2 Bedroom
Handover 2027

Investment & payment plan

Freehold
Ownership
Dec 2027
Handover
Turnkey — furnished, fitted, and delivered with an appliance-fitted kitchen
Finishing

Unit types & pricing

TypeSizePrice from
Studio Apartment32.3–40.3 m²104,652USD
1-Bedroom Apartment44.1–51.3 m²133,182USD
2-Bedroom Apartment65.3–67.3 m²208,960USD

Payment plan

30% down, the balance over about eighteen months
  • 0%ReservationA first instalment of USD 1,000
  • 30%Down paymentOn signing
  • 70%InstalmentsAbout eighteen months, with the final payment at handover

Interest-free developer payment plan. Final figures are confirmed in the Sale & Purchase Agreement.

The developer

Mardi Holding
The family group that builds, and then runs what it built
Mardi Holding began in January 1991 as a family trading business and moved into development in 2010. Thirty-five years on it has completed 16 projects in Batumi, Tbilisi and Bakuriani, and built over 5,000 apartments across more than 300,000 m². What separates it from most Georgian developers is what happens after handover: its live Batumi projects carry three separate Accor brands, and the management, travel and service companies behind them belong to the group. The same holding that pours the concrete runs the hotel, lets the apartment and greets the guest.
1991FoundedEgnate Ninoshvili Street 2, Batumi, GeorgiaHeadquarters16 completed real-estate projects and over 5,000 apartments.Projects delivered
View Mardi Holding

About Batumi

Georgia's Black Sea resort capital — branded beachfront living on the Adjara coast.

Batumi is the seaside capital of Adjara and Georgia's leading resort city, a fast-growing strip of the Black Sea coast where palm-lined boulevards, a historic Old Town and a wall of new towers meet the beach. The city drew around 2.6 million international visitors in 2025 — Georgia's second-most-visited destination after Tbilisi — and that tourism flow underpins one of the region's most active short-let markets. For foreign buyers the appeal is unusually direct: Georgia grants 100% freehold ownership of apartments to any nationality, with no residency requirement to purchase, title registered in a day or two, and a 5% flat tax on residential rental income. Branded beachfront supply — Radisson, Wyndham and similar hospitality-managed residences along the Gonio first line — is still limited, and a qualifying purchase from USD 150,000 opens a renewable residence permit. Off-plan turnkey homes start well under USD 100,000.
~7%Rental yieldBatumi State UniversityNearbyBatumi Navigation Teaching UniversityNearbyBatumi International Airport (BUS) · ~15 minDrive time
Explore Batumi

Location

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