
Most investors discover Oman the way they discover a quiet coastline before the crowds arrive — late, and with a faint sense they should have looked sooner. While headlines chase Dubai’s record-breaking transaction volumes, Oman has been building something different: a diversification programme, a tourism strategy, and a pipeline of master-planned coastal communities that are only now reaching the market at scale. For a foreign buyer asking “why Oman, and why now?”, the answer sits in the macro picture rather than any single project.
That macro picture is improving on several fronts at once. The residential market is growing steadily, tourism numbers are climbing, the government is channelling enormous sums into infrastructure, and Vision 2040 — Oman’s long-term economic blueprint — is explicitly pulling the economy away from oil and toward the sectors that underpin real-estate demand. None of this guarantees returns, but it does set a backdrop that rewards patient, well-located capital.
This outlook lays out the numbers behind the story: how large the market is and how fast it is forecast to grow, where new supply is coming from, how Muscat and Salalah compare, what the 2026 price picture looks like, and the risks worth weighing before you commit. Every figure is attributed and dated — because a market outlook is only useful if you can see where each claim comes from.
Table of Contents
- Vision 2040 in one minute: why diversification matters to property
- The tourism engine: 11.7m visitors target by 2040
- Market size and growth: the numbers for 2026-2031
- Where supply is coming from (mega master plans)
- Regional outlook: Muscat vs Dhofar/Salalah
- Price and demand forecast for 2026
- Risks and headwinds investors should watch
- Why off-plan in ITCs is the focal opportunity
Vision 2040 in one minute: why diversification matters to property
Oman Vision 2040 is the national strategy to move the economy away from its historical dependence on oil and gas. Its headline ambition is striking: to have 90% of the economy come from non-oil sectors, alongside a target of 11.7 million tourists annually by 2040 (sandsofwealth.com). For a property investor, this is not abstract policy — it is the demand engine. Tourism, logistics, manufacturing and services all require people, and people require homes, hotels, serviced apartments and the communities that surround them.
Diversification matters to real estate because it changes who the end-buyer and end-tenant are. An economy built on oil concentrates wealth and employment narrowly; an economy built on tourism and services spreads demand across hospitality workers, expatriate professionals, holiday-home buyers and short-stay visitors. That broadening is precisely what underpins the Integrated Tourism Complexes (ITCs) where foreigners can own freehold — designated zones built explicitly to attract international lifestyle and investment demand. Vision 2040 is, in effect, the policy rationale for the ITC model itself.
The capital behind the strategy is substantial. Oman is reported to have around USD 235 billion of infrastructure investment spread across transport, logistics and urban development — spending that supports property values by improving connectivity, services and the overall investment case (sandsofwealth.com). That figure comes from a broker source rather than an audited government ledger, so treat it as an indicative scale of intent rather than a line-item budget; even allowing for that caveat, the direction of travel is clearly toward heavy, sustained investment.
The tourism engine: 11.7m visitors target by 2040
If Vision 2040 is the strategy, tourism is the part of it that most directly drives real-estate demand — particularly in the coastal ITCs that dominate Oman’s foreign-ownership map. The long-term target of 11.7 million tourists annually by 2040 (sandsofwealth.com) is ambitious, but the near-term trend is already pointing the right way: hotel guest numbers rose 3.6% in 2024, with more than 3.5 million visitors recorded by November (sandsofwealth.com).
Why does this matter to a buyer? Tourism demand feeds two distinct revenue streams. The first is short-stay rental demand in resort communities — Muscat’s marina districts, the Dhofar coast around Salalah, and the resort ITCs south of the capital. The second, slower but more durable, is capital appreciation: as a destination matures and visitor numbers climb, the underlying land and the branded communities built on it tend to re-rate. Both streams depend on the visitor economy actually delivering, which is why the tourism trajectory is the single most important macro variable for an ITC investor to track.
A word of discipline here: rising tourism supports short-let demand, but it does not automatically grant you the right to run a short-let. Many ITC community by-laws restrict or prohibit Airbnb-style letting without explicit approval, so any income thesis built on short-stay tourism must be checked against the specific community’s rules before you buy. The macro tailwind is real; the right to capture it is property-specific.
Market size and growth: the numbers for 2026-2031
The size of the opportunity is best framed by the residential market’s own trajectory. Oman’s residential real-estate market is estimated at roughly USD 5.29 billion in 2026, up from about USD 4.96 billion in 2025, and is projected to reach approximately USD 7.34 billion by 2031 at a CAGR of about 6.74% over 2026-2031 (Mordor Intelligence). That is steady, mid-single-digit compound growth — not the explosive boom-and-correction pattern of some Gulf markets, but a more measured expansion that suits long-hold investors.
| Metric | Figure | Source |
|---|---|---|
| Residential market size, 2025 | ~USD 4.96 billion | Mordor Intelligence |
| Residential market size, 2026 | ~USD 5.29 billion | Mordor Intelligence |
| Projected market size, 2031 | ~USD 7.34 billion | Mordor Intelligence |
| Forecast CAGR, 2026-2031 | ~6.74% | Mordor Intelligence |
| Fastest-growing region (Dhofar) | ~7.82% CAGR through 2031 | Mordor Intelligence |
These market-size and CAGR figures come from a single analyst house (Mordor Intelligence), so they are best read as one credible estimate rather than a market consensus; where you can, cross-reference them against other research providers before relying on them for a large allocation. What they usefully convey is shape and direction: a market in the mid-single-billions of dollars, growing in the mid-single-digit percentages, with one region — the southern governorate of Dhofar — forecast to outpace the national average.
Where supply is coming from (mega master plans)
A growth forecast is only credible if there is product to sell, and Oman’s pipeline is increasingly defined by large master plans rather than scattered individual projects. Two stand out: Sultan Haitham City near Muscat and New City Salalah in Dhofar are accelerating land absorption and supply (sandsofwealth.com). These are not single towers but planned urban districts, designed to add housing, services and community infrastructure at scale over multiple phases.
For investors, master-plan-led supply has two implications. On the one hand, it improves quality and predictability: phased delivery, integrated amenities and a single master-developer tend to produce more coherent communities than piecemeal development. On the other hand, large new supply can moderate price growth in any one location if it arrives faster than demand — which is exactly why location and timing within a master plan matter. Palmera’s verified Oman areas span exactly this spectrum, from the capital’s established and emerging districts to the resort coast.
| Area / ITC | Region | Profile |
|---|---|---|
| AIDA, Muscat | Muscat | Clifftop branded-residence ITC (DarGlobal with OMRAN) |
| Sultan Haitham City | Muscat | Large master-planned urban district |
| Muscat Bay | Muscat | Boutique luxury community near the capital |
| Shatti Al Qurum | Muscat | Established prime coastal district |
| Yiti | Muscat | Sustainability-focused coastal development |
| Jebel Sifah | South of Muscat | Marina resort ITC (Muriya) |
| Hawana Salalah | Dhofar | Large tourism-driven coastal ITC (Muriya) |
The presence of these master plans is also why the supply story should be read alongside the demand story rather than in isolation. New City Salalah is a key reason Dhofar is forecast as Oman’s fastest-growing region, and Sultan Haitham City is reshaping the capital’s growth corridor — both adding inventory that ITC and off-plan buyers will be choosing from over the coming years.
Regional outlook: Muscat vs Dhofar/Salalah
Oman is not one market, and the 2026 outlook diverges meaningfully by region. Muscat is the established core — the capital, the deepest pool of expatriate professionals and corporate tenants, and home to the most recognised ITCs including AIDA, Muscat Bay, Shatti Al Qurum and the marina-resort communities to its south. It offers the broadest demand base and, generally, the most liquid resale market within Oman’s terms.
Dhofar, centred on Salalah in the south, is the growth story. It is forecast as Oman’s fastest-growing region at roughly 7.82% CAGR through 2031, driven by New City Salalah (Mordor Intelligence). Salalah’s distinctive draw is the Khareef — the monsoon season that turns the region green and draws a strong seasonal tourism surge — which underpins short-stay demand in coastal ITCs such as Hawana Salalah. The trade-off is seasonality and a smaller, less mature market than Muscat.
| Factor | Muscat | Dhofar / Salalah |
|---|---|---|
| Role | Established capital-region core | Fastest-growing region (forecast) |
| Forecast growth | National-average trajectory | ~7.82% CAGR through 2031 (Mordor Intelligence) |
| Demand driver | Corporate/expat tenants, lifestyle buyers | Tourism, Khareef seasonality |
| Flagship ITCs | AIDA, Muscat Bay, Jebel Sifah, Shatti Al Qurum, Yiti | Hawana Salalah |
| Market maturity | Deeper, more liquid | Emerging, higher growth, more seasonal |
The practical read: Muscat suits investors who prioritise tenant depth and resale liquidity, while Dhofar suits those willing to trade some maturity for higher forecast growth and a tourism-led thesis. Neither is universally “better” — they answer different objectives.
Price and demand forecast for 2026
On pricing, the honest framing is a forecast, not a fact. Prime Muscat ITC prices are forecast to rise by roughly 3-5% in the base case, with a plausible upside of around 5-10% in the lifestyle ITCs where foreign buyers concentrate (sandsofwealth.com). These are broker projections, so they belong in your model as ranges and scenarios — a reasonable central expectation with an upside skew in the most sought-after communities — rather than guaranteed appreciation.
The demand side supports the direction of that forecast. Tourism is rising (hotel guests up 3.6% in 2024, per sandsofwealth.com), the market overall is forecast to compound at about 6.74% a year to 2031 (Mordor Intelligence), and foreign-buyer demand is concentrated in a relatively small set of lifestyle ITCs — a concentration that can amplify price moves in the strongest communities. The currency picture removes one common worry for international buyers: the Omani rial is pegged to the US dollar at OMR 1 = USD 2.6008 (USD 1 = ~OMR 0.3845), a peg that has held unchanged since 1986 (Central Bank of Oman). For a USD-based investor, that means appreciation is not eroded by currency drift.
One more discipline for the demand side: yields. Returns on well-located Oman property are best presented as attributed ranges rather than a single headline number, and they remain subject to the relevant ITC’s by-laws — including the fact that short-let letting is not automatically permitted. So when you model 2026 demand, separate the appreciation thesis (supported by the forecasts above) from the rental thesis (which depends on the specific community’s letting rules).
Risks and headwinds investors should watch
A balanced outlook names the risks. The first is forecast risk: the price-growth numbers above are projections from a broker source, and the market-size figures come from a single analyst — both should be treated as estimates, cross-referenced where possible, and revisited as new data arrives. Real outcomes can undershoot or overshoot a forecast.
The second is regulatory transition. Oman’s real-estate framework was overhauled by Royal Decree 79/2025, but its executive regulations are still pending — the Minister has up to a year from entry into force to issue them. Until they publish, the established, safe basis for foreign ownership remains freehold inside designated ITCs; any claim that foreigners can now buy freely beyond ITCs is provisional. Build your plan on the ITC baseline, not on a reform that has not yet been implemented.
The third is tax timing. Oman has no personal income tax today, which is a genuine attraction — but that is changing: a 5% personal income tax on the portion of annual taxable income above OMR 42,000 takes effect on 1 January 2028. Most individual buyers of a single ITC property will fall below the threshold, but a larger rental portfolio could be affected, so long-hold models should factor it in rather than assume a permanently zero-tax regime. Add to these the more familiar property risks — oversupply in fast-growing master plans, seasonality in tourism-led regions like Dhofar, and the liquidity limits of a smaller market than Dubai — and you have a clear-eyed risk map.
Why off-plan in ITCs is the focal opportunity
Pulling the threads together, the macro case points to a specific opportunity: off-plan property inside designated ITCs. ITCs are where foreigners hold established freehold rights, where the Vision 2040 tourism and lifestyle demand is concentrated, and where the master-plan supply pipeline is being delivered. Off-plan, in turn, is how investors gain entry to that pipeline early — typically with staged developer payment plans — and position for the appreciation that a growing, infrastructure-backed market is forecast to deliver.
The reasoning is straightforward. The market is forecast to compound at around 6.74% a year to 2031 (Mordor Intelligence); prime Muscat ITC prices are projected to rise 3-5% in the base case with 5-10% upside in lifestyle communities (sandsofwealth.com); tourism is climbing toward an 11.7-million target (sandsofwealth.com); and the dollar peg shields USD investors from currency risk (Central Bank of Oman). Off-plan ITC purchases sit at the intersection of all four. The caveats remain — forecasts are not guarantees, the 2025 law’s regulations are pending, short-let rights are community-specific, and a 5% income tax arrives in 2028 — but for a patient buyer, the alignment of policy, supply and demand is unusually clear.
If you want to translate this outlook into specific projects, the practical next step is to look at live ITC inventory rather than indices. You can explore current Oman properties, including flagship branded and resort communities such as AIDA Muscat and Muscat Bay, review the Oman developers behind the master plans, or start at the Oman investment hub. For a sourced view on how any specific ITC project fits this market picture, Palmera Elite Real Estate Brokerage LLC works only with attributed figures — reach the Oman team at [email protected] and ask for the source behind any number that affects your decision.
Is 2026 a good time to buy property in Oman?
The macro backdrop is supportive: Oman’s residential market is estimated at roughly USD 5.29 billion in 2026, up from about USD 4.96 billion in 2025, and is projected to grow at around 6.74% a year to 2031 (Mordor Intelligence). Tourism is rising toward an 11.7-million target by 2040, and the rial’s dollar peg removes currency risk for USD investors (sandsofwealth.com; Central Bank of Oman). That said, price-growth figures are forecasts rather than guarantees, foreign freehold remains established only inside designated ITCs, and a 5% personal income tax arrives in 2028 — so 2026 looks well-timed for a patient ITC buyer who weighs those caveats.
How fast are Oman property prices growing?
Prime Muscat ITC prices are forecast to rise by roughly 3-5% in the base case, with a plausible upside of around 5-10% in the lifestyle ITCs where foreign buyers concentrate (sandsofwealth.com). Across the wider residential market, growth is projected at about 6.74% CAGR over 2026-2031 (Mordor Intelligence). These are forecasts and estimates from broker and analyst sources, so they should be treated as ranges and scenarios rather than guaranteed returns.
How does Vision 2040 affect real estate?
Vision 2040 aims to draw 90% of Oman’s economy from non-oil sectors and to attract 11.7 million tourists annually by 2040 (sandsofwealth.com). That diversification broadens the base of property demand — from tourism, services and expatriate employment — which is precisely the demand the Integrated Tourism Complexes (ITCs) are built to capture. Reported infrastructure investment of around USD 235 billion further supports the case, though that figure is from a broker source and is best treated as an indication of scale rather than an audited budget (sandsofwealth.com).
Is Muscat or Salalah the better growth bet?
They answer different objectives. Muscat is the established capital-region core with the deepest tenant pool and the most recognised ITCs, offering broader demand and more resale liquidity. Dhofar — centred on Salalah — is forecast as Oman’s fastest-growing region at roughly 7.82% CAGR through 2031, driven by New City Salalah and Khareef-season tourism (Mordor Intelligence). Muscat suits investors prioritising depth and liquidity; Salalah suits those willing to trade maturity for higher forecast growth and a tourism-led, more seasonal thesis.
What are the main risks to the Oman market?
Three stand out. First, forecast risk — the price-growth and market-size figures are projections from broker and single-analyst sources and may not materialise. Second, regulatory transition: Royal Decree 79/2025 overhauled the real-estate framework, but its executive regulations are still pending, so ITC freehold remains the established, safe basis for foreign ownership and any “buy anywhere” claim is provisional. Third, tax timing: Oman has no personal income tax today, but a 5% tax on annual taxable income above OMR 42,000 begins on 1 January 2028, which larger rental portfolios should factor in. Add oversupply in fast-growing master plans, tourism seasonality, and a smaller, less liquid market than Dubai.



